American You Originals

Strength, courage, and honor define the essence of a noble character. In the crucible of life, these virtues forge an unwavering spirit that triumphs in the face of adversity, embodying the true essence of resilience and integrity.

The Brand

After serving 15 years behind the walls of a level 4 maximum security prison in California, inmate #J49764 was finally free. Founder and CEO Matthew Oakley had to learn how to survive in the worst environment a man can face; only through strength and a positive mindset was he able to overcome all the obstacles thrown his way and make it out alive. Now a changed man, Matthew made it his life's mission to bring his experiences to life with the American You Originals clothing brand. A brand that embodies loyalty, honor, and respect—the pillars of survival. Matthew holds nothing back; all apparel he designs resonates a message of strength and courage and empowers the 99% of Americans who are the backbone of this great country. We have all suffered in one way or another, but it's how you approach that suffering and pain that defines us as individuals and makes us stronger with each struggle that we face. Give us darkness, and we will bring the light. A strong, free-thinking mind can never be defeated. Define Yourself.

Fear is a Liar

Fear is but a deceitful whisper in the ears of the bold. Its hollow promises crumble in the face of courage and determination. Let its falsehoods fuel your resolve as you stride forward, unyielding and unafraid.

Pain is an Illusion

Pain makes us stronger, no matter what your situation is or was you have to embrace it,use it as a driving force to push you forward.

Strength Through Struggle

"In the abyss of despair, a radiant flame flickers defiantly at the tunnel's end. Though its brilliance may waver, draw closer and witness its blaze grow fiercer. Embrace the crucible of struggle, for within its searing grasp, character is forged, and mediocrity is scorched away. Rise above the mundane, for in the furnace of adversity, true champions are tempered."
Matthew Oakley Founder and CEO, American You Originals